BestBuys Interactive is worldwide publisher of entertainment software located in the Netherlands. The company currently publishes only for the PC platform. In 1992 Piet Dekker, CEO of BBI, began in the international film distribution industry as a seller and he was one of the owners of PRM International Holding Company, which at the time was one of the largest entertainment distributors in the Benelux. BBI makes all its own packaging, handles its own distribution, and also has its own Marketing and PR department. All releases come with Dutch subtitles and are sold directly into the rental stores, retail and non-retail channels.