Hip Interactive was a Canadian company formed on 12th December 1995 and incorporated on 13th July 1999. Hip Interactive was a provider of electronic entertainment products, including PC and video games, movies, video arcade games, and proprietary games, branded as Hip Games, and accessories, branded as Hip Gear. The company distributed all first party products, including SCEA, Microsoft and Nintendo hardware, software and accessories, as well as third party licensed video game software. The company also operated through the European subsidiary Hip Interactive Europe based in Marseilles, formed through the acquisition of Light & Shadows Productions. Other companies tied to Hip are Arush Entertianment and Groove Media On 11th July 2005 the company filed for bankruptcy