Red Orb Entertainment was a video game publisher originally formed as a subsidiary of Broderbund ("Red Orb" is "Broder" spelled backwards), to market its non-educational video game titles. In 1998, Broderbund was acquired by The Learning Company, who utilized Red Orb through the latter's Mindscape division. In 2000, The Learning Company's parent company, Mattel Interactive, was split up and sold, with Ubisoft acquiring its entertainment library and Red Orb's assets.