They're Alive! is a shooter in modern setting with some science-fiction elements. The main character is an engineer from Voronezh dismissed from a factory of expander products. He comes in Moscow, where he tries to find a job, and finds work on rail station, where he finds strange glasses. Thanks to these glasses he can see the true meaning of advertising and knows about a plan of an unknown alien race to conquer our planet... They're Alive! is a game rip-off of famous film They Live! in Russian reality - in the game you will learn the real meaning of in-game advertising and see the real faces of enemies with the special glasses (glasses are an important part of gameplay - on some levels glasses help find doors).